Visual Merchandising

Visual Merchandising Designs for Springfield, a fashion brand based in Madrid, Spain.

New concept for the Springfield stores worldwide.

Development of a completely new retail experience, interior, furniture and lighting system.

Rocío Moreno toke part in the visual merchandising team as a Graphic Design Responsible.

A rethought space based on a different approach to design in order to foster a whole new shopping experience and a new way of communication with the costumers.