Visual Merchandising

Store displays design for Springfield, a fashion brand based in Madrid, Spain.

Design and technical development of pieces within the Springfield’s Visual Merchandising Department.

Coordination between the different stores regarding the POS displays. Understanding the client’s needs and developing suitable concepts. Designing different types of displays and layouts as per brand guidelines. Developing and production of the all graphics pieces for stores and special events working directly with the suppliers. Design the displays for over 12 languages.